The Canadian skin care & makeup line so good Kim Kardashian loves it and it has a 25,000 person waitlist for a $7 foundation

So the longest headline ever right? Dat’s cuz The Ordinary is probably the best skin and makeup line in existence and deserves it.

Not only does the serum have key role in Kim Kardashian’s skin care routine, the foundation had a 25,000 person waitlist before it was released last spring. AND IT ONLY COSTS $7!

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Colours has (or debatably have) arrived! All 42 of them! Colours is an evolving collection of colour formulations from The Ordinary. The offering begins with lightweight Serum Foundations and highly-pigmented Coverage Foundations with each form available in a comprehensive shade range across 21 shades. Serum Foundations are very low in viscosity and offer moderate coverage that looks natural with a very lightweight serum feel. Coverage Foundations contain higher pigment levels in a non-oily cream texture but still offer a smooth finish that avoids the heavy makeup look that can make skin appear more aged. The pigments used in both formats are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. Both formulations offer SPF 15 protection that's mineral-based and avoid the use of chemical sunscreens entirely. The formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union initially while regulatory processes for claiming SPF in other markets are carried out individually. Serum Foundations: £5.70 (UK)/$6.70 (US/CA); Coverage Foundations: £5.90 (UK)/$6.90 (US/CA). (Hint 1: it's April 1st. Hint 2: Monkeys are always late. Hint 3: It's all coming mid April because everyone wanted pumps instead of droppers and caps 🙈) 🐒❤️

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Apr 1, 2017 at 5:58am PDT

The treatment-based line includes acids, oils and retinoids and provides do-able and reasonable regimes (even for lazy girls) for your skin type online, most of which only cost around $30 for everything you need.

If you’re in Toronto, you can buy it at one of the six locations throughout the city, including Kensington Market, Queen West and Yorkville.